Jag Jassel | The Thinking

I've Sat on Both Sides of the Table. Here's What I Know.

I've Sat on Both Sides of the Table. Here's What I Know.by: Jag JasselPublished on: 04/03/2026

25 years. Two sides of the table. One pattern that never changes. Most B2B companies don't have a sales problem — they have a structure problem. This is where I write about that.

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